0%

Episode 5: Why the Oldest Ad Medium On Earth Continues to Grow

Mon, 16 Sep 2019

Share:


Before tackling the main topic, Gordon and Corey kick off this episode by distilling the results of their annual survey of 2,000+ local ad buyers down to three not-so-little things. Then they hone in on the only traditional advertising medium that continues to grow despite (or perhaps because of) the proliferation of digital media. The show features an interview with Kym Frank, an innovator in cross-media measurement and president of Geopath.


Follow Your Hosts!

Comments

Subscribe
Notify of
guest
0 Comments
Inline Feedbacks
View all comments

Podcast Sponsors

Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated┬ámedia . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.

The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email weather@us.ibm.com to learn more.