Mushrooming demand for marketing services has been met with squashing skepticism about profitability. In fact, many see things like reselling SEM or SEO as loss leaders. This episode goes to the front lines by bringing in Daryl Hively from digital services provider Guarantee Digital as a guest co-host. Could markups really be as high as 200%? Gordon drills Daryl on pricing strategies and where the biggest profits lie.
Frequence is the Future of Media – the only end-to-end platform for media companies to grow and automate their advertising sales and operations while integrating owned and operated media . Through its full-stack proposal, workflow and campaign-management software, Frequence drives revenue with best-in-class tools to sell, optimize and report omnichannel advertising campaigns.
The Weather Company, an IBM Business delivers the most accurate, personalized and actionable weather and traffic data and visualizations to keep audiences safe, build a loyal viewer base and ensure operational efficiency. Broadcasters rely on The Weather Company for the solutions they need to stay competitive, better engage their audiences and fully monetize every screen. Email firstname.lastname@example.org to learn more.